Marketing 101 1/2?

Delete, delete, delete, emails all day long. I also hate where I have to open envelopes full of half information and propaganda.

 As a business owner like all of us, we are looking at attracting new customers and it becomes more and more difficult to do. Most Email blast are very annoying, so which ones are we likely to open? And are they legit? Do they even pertain to what we do?

Here is what I have found over the years that have been very effective for me.

  1. I use 5 x 8 postcard mailers, clean and to the point of what I offer, and I do research as to who could actually use my services or products (target marketing).
  2. Seminars I use 5 x 8 postcards with a four or five point agenda and one guest speaker. The agenda again should be aimed at your target market, provide some sort of dinner, snacks and coffee, and a time limit on how long your show will last. keep in mind-do not make your guest speaker the main attraction, it is you that must connect with your audience and potential customer.
  3. Seminars, I make it interactive, questions and answers, this keeps thee audience engaged, not the boring dry read from the scripts type of lecture. Avoid details on your products and services, instead talk about how your services help or have helped your customers.
  4. I only mailed around 100-150 invites with RSVP only, I had to I used to have the seminars on Tuesday, I had to add Thursdays because of the overflow.
  5. Demographics, most companies or individuals do not want to travel more than 10-15 minutes to attend a seminar. So do your homework and outline a circle radius from your hosting location and send invites within the 15 minute circle
  6. Have a sign-in sheet
  7. Have a handout with your information (single sheet) where they can pick a topic or product they are interested. Have them fill this out BEFORE they leave.
  8. Videos on your website
  9. Company logo, branding your name is crucial.
  10. Joining every possible place in the world: Facebook, LinkedIn, reddit, spyfu, moz, manta, yahoo, yelp, wordpress, wordtracker, tumblr, Alexa, mailchimp, opportunity, alignable, google one account, proringer, ezinearticles, and the list goes on…BLOG, BLOG, BLOG
  11. I wrote my book: Seminar Marketing & Sales Training for the Financial Professional Back in 2006, it still sells well, why? back to basics, it works.  
  12. My author website: www.bookworm.tv

Find your niche, market to your niche and strength, keep it simple. Just think about what turns you on or off and apply that to your marketing strategy.

Best of luck in 2017…

http://www.lendingcapital.net

Frank

Advertisements

Author: lendingcapital.net

Get approved in 5 seconds-get real time offers to fuel your business SBA 7(a) variable and fixed rate loans, SBA 504 loans, Credit Lines, Working Capital, Commercial Mortgages, Invoice Factoring, term loans, End to end encrypted Credit Card/POS Systems, Equipment Financing/leasing, Corporate & Individual agency for LifeLock Identity Theft Solutions

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s