Ways To Increase Online Sales

Headline Should Emphasize Benefit to Customer

Advertising legend David Ogilvy famously said, “5 times as many people read the headline as read the body copy,” and numerous studies have since confirmed the disproportionate importance of headlines. Marketer Derek Gehl emphasizes that an effective headline tells the customer not what the product is, but what it does for them.

Optimize for Page Skimmers

People’s brains don’t really read full sentences. We skim them and fill in the blanks (explaining this optical illusion). Compose your copy in a way that lets people get the most important information quickly. Break up text using headlines and subleaders; bold, italicize, and underline key words and phrases. Use bulleted or numbered lists instead of listing things in long sentences.

Get Rid of Image Carousels

Recently the darlings of web design, image carousels are fast falling out of favor. They confuse users and provide too many options.

Many major brands have switched back to static banner images. Static images have the added benefit of forcing you to determine which single image, deal, or piece of copy you want to highlight. This limitation is good, as it will streamline and simplify your user experience.

Add a Security or Trust Seal to Checkout

According to one study, 18% of consumers have abandoned a purchase in checkout because they did not trust the site with their credit card info. The same study found that any symbol denoting security on the checkout page can increase user trust.

Go to various website tools like SEMrush or others to test how your site ranks in number of hits, clicks, demographics & trust etc. They can help you correct & guide you on how to fix them.

Best to all for 2023.

https://lendingcapital.net

What do you really qualify for a loan?

We realize show difficult and tasking it is to find a lender that will provide the best loan for your business or personal use.

Here are a few tips to help guide you to the best decision for your loan.

Common mistakes when applying for a loan:

Big effect for lenders are high usage of credit cards because business use them Vs. a loan. If possible reduce them before applying.
Checking your FICO and SBSS score, banks and lenders look at FICO & generally want 600+, SBSS score which is the business credit score that SBA and banks will use. Low is 140, banks will not accept anything under 160, generally they line in the 190++ range.
Is getting a loan and understanding what you really qualify for. Banks only approve about 10% of loans, general industry with alternative is around 40-60% approvals and have limited industries they serve.
Finding a lender that matched your requirements and conditions, i.e.., startup, working capital etc. and being prepared with all the requirements and paperwork such as tax documents, personal financial statements, bank statements, etc.
Cash flow on paybacks to the loans, lenders will match up your cash flow, bank deposits, credit card statements, too see what amount you can actually afford.
Each time you apply for a loan and they turn you down then you have to start all over again. This really affects your credit score every time you apply. Lenders look at how many inquiries. when they see several they know you are shopping and have n=been turned down.

What Lendingcapital provides: Our bQual report delivers your Small Business Credit Score (SBSS & FICO), your consumer credit score and full credit report, as well as a detailed fundability report assessing your financing prospects. And you may even be prequalified for a loan in real time.

About Us Clients nationwide turn to LendingCapital national funding platform with over 5000 lenders each year to identify the right funding options for their business projects and assistance in meeting their financing needs.

LendingCapital’s bQual application provides business owners the tools and knowledge to understand their creditworthiness before applying for and committing to a loan.

Use our bQual application and save time, energy, frustration, and Know the Score before you apply for a loan.

https://lendingcapital.net

What do you really qualify for financing?

We realize show difficult and tasking it is to find a lender that will provide the best loan for your business or personal use.

Here are a few tips to help guide you to the best decision for your loan.

Common mistakes when applying for a loan:

Big effect for lenders are high usage of credit cards because business use them Vs. a loan. If possible reduce them before applying.
Checking your FICO and SBSS score, banks and lenders look at FICO & generally want 600+, SBSS score which is the business credit score that SBA and banks will use. Low is 140, banks will not accept anything under 160, generally they line in the 190++ range.
Is getting a loan and understanding what you really qualify for. Banks only approve about 10% of loans, general industry with alternative is around 40-60% approvals and have limited industries they serve.
Finding a lender that matched your requirements and conditions, i.e.., startup, working capital etc. and being prepared with all the requirements and paperwork such as tax documents, personal financial statements, bank statements, etc.
Cash flow on paybacks to the loans, lenders will match up your cash flow, bank deposits, credit card statements, too see what amount you can actually afford.
Each time you apply for a loan and they turn you down then you have to start all over again. This really affects your credit score every time you apply. Lenders look at how many inquiries. when they see several they know you are shopping and have n=been turned down.

LendingCapital’s bQual application provides business owners the tools and knowledge to understand their creditworthiness before applying for and committing to a loan.

Use our bQual application and save time, energy, frustration, and Know the Score before you apply for a loan.

https://lendingcapital.net

The Business of Budgeting your Business…

The Business of Budgeting your Business…

A budget? So, who needs a budget? You do-that’s who.

Unlike the government we actually need to balance our checkbooks. A budget allows you to identify spending habits, and allows your business (or personal) to make necessary adjustments and changes.

Don’t just be in business to stay in business-be in business to grow your business

There are many areas to delve into for a complete business plan, for practical purposes we will stick to budgeting and a few essentials.

Check list: All of this and more inside my 16-award winning book:

“the sexy little book of finance III” 2 books in one-Personal & Business

Your budget should be on a spreadsheet in excel or another format so you can update.
Personal budget and Business information should be part of your routine.
Make copies of all serial numbers of vehicles, laptops, cell phones, or any other important information of equipment.
Copies of any operators or employees who have access to any equipment, vehicles, should have their drivers license and insurance so you have the information and can check any expiration dates.
Credit card numbers, expiration dates, and all employees who assigned a card
Record of all policies or contracts
Starting inventory and ending inventories (daily, weekly, monthly, and annually) or as deemed appropriate for your business model
Bank loans, all financial information stored & backed up daily on a private server or encrypted cloud program
ADD your own categories.

You should have a full marketing plan (in writing), websites with SEO search, game plan how are you going to market your product or services – internet-seminars-mailers-email campaigns-workshops-etc. If you are looking for money from a bank or lending institution all this will be necessary. Everybody thinks they can apply and get approved in 15 seconds with 3 little questions and nothing else to provide…SORRY, little things like bank statements, tax returns, personal financial statements (free on our website) just to mention a few things. You can see what else may be required on our website.

Now back to budgeting…

Month _________________ Beginning Cash Balance $ __________________________

Category Estimated Budget Actual Difference

Revenue/1099 _______________ _______________ _______________

Accounts Receivable _______________ _______________ _______________

Investment Income _______________ _______________ _______________

Interest Income _______________ _______________ _______________

Other _______________ _______________ _______________

Total Actual Income: _______________ _______________

EXPENSES

Rent/Lease _______________ _______________ _______________

Loans _______________ _______________ _______________

Accounts Payable _______________ _______________ _______________

Inventory Purchase _______________ _______________ _______________

Equipment Purchases _______________ _______________ _______________

Office Supplies _______________ _______________ _______________

Cell Phones _______________ _______________ _______________

Advertising _______________ _______________ _______________

Printing _______________ _______________ _______________

Postage _______________ _______________ _______________

Payroll _______________ _______________ _______________

Payroll Taxes _______________ _______________ _______________

Health Insurance _______________ _______________ _______________

Repairs/Maintenance _______________ _______________ _______________

Automobile Expense _______________ _______________ _______________

Gas/maintenance _______________ _______________ _______________

Auto Insurance _______________ _______________ _______________

Business Insurance _______________ _______________ _______________

Accounting fees _______________ _______________ _______________

Retirement contributions _______________ _______________ _______________

Web hosting _______________ _______________ _______________

Other _______________ _______________ _______________

Total Actual Expenses $ _________________________

Income_____________ minus Total Expenses_____________= Ending Balance_______

This does not post correctly…see it on our blog

Be Prepared-Be Informed-Be Successful

The last time I got instant gratification – I got food poisoning

https://lendingcapital.net

EQUIFAX – 143 Million breached half the US population…ouch

We are a Corporate & Individual agency for LifeLock® Identity Theft Solutions

Equifax with 143 million breached has created a national epidemic – and you will be 11 X more likely to have your identity stolen because of this.

How LifeLock Works

Give us a little information: birthdate, SSN, email, etc.

WE SCAN

We look for threats to your identity.

WE ALERT†

We alert you of suspicious threats by text, email, or phone.

WE RESTORE

If your identity is stolen, our U.S.-based team will work to fix it.

WE REIMBURSE

We’ll reimburse funds stolen due to identity theft up to the limit of your plan.

Our Million Dollar Protection™ Package

Watch our 1 minute video https://youtu.be/yPrFsuTh-Vw

As business you are a primary target, the average cost of a breach is around $100,000 per location! You need to add a level of protection that safeguards your employees, your business, and your clients. There are no hard costs to you the employer as it is a voluntary benefit-and IRS has approved as a non-taxable voluntary benefit.

Our program offers a 15% discount (already built in the pricing on our website)

We are SSL Certified-Malware Scanner-Google Blacklist-and McAfee protected.

https://lendingcapital.net

Frank J. Eberhart, CEP®, RFC®, Author

Credit and small business…

Credit and small business

I know some of this seems redundant from previous blogs I have done, but, it seems I need to repeat some of the highpoints (or low points depending on how you look at it). Here is short summary of what you need to get together.

Remember this: Almost 90% of all bank loans get turned down.

Check your credit BEFORE you apply. Places like www.creditchecktotal.com will give you all 3 bureaus.

CORRECT or explain anything that is negative.

Create a marketing and game plan (in writing to present)

Create a BUDGET

Complete a PFS (personal financial statement)

3 years business and tax returns

3 years personal tax returns

Profit and loss statement

Cash flow is one of the primary things lenders look for-generally most lenders give around 20% of annual sales

List number of clients (lenders like lots of clients-low number of clients means high risk to a lender

Get your SBSS score (small business scoring service). You can get this at Nav.com

If you are looking for an SBA loan: the requirements are a minimum score of 140, most lenders will NOT provide a loan if SBSS score is under 160. The range is 0-300

SBA loans are difficult to get and can be expensive and take up to 3 months or more to fund. So, if you are in a hurry look elsewhere that is why we offer short and long-term loans.

Personal FICO score-0-840 most lenders want 650

D-UN-N-S number (Dun and Bradstreet-100 as the highest a score of 80 is good-free

Most secondary lenders (non-bank) have very short terms and require daily or weekly ACH payments form your bank

DO NOT apply at several banks or lenders at once or keep applying-every time you do this it pulls down your credit score-you will not get a loan.

Most lenders require a minimum of 3 – 6 months in business and do not do startups.

Have a website, subscribe to places like Yoast (SEO), Rankcrew.com for backlinks, make sure it is HTTPS (secure) you can have the greatest website but who cares if nobody can find it.

Have engaging content-you only have around 2 seconds or so for someone to keep looking or come back to your site (like this-a blog)

The old bait & switch,” get approved in seconds and get funded in hours”- in lending instant gratification can cost you a lot of money. High interest, short terms, and not as much as they promised or even turned down after they actually pull your credit.

We hope this helps you, our goal is always to help businesses and individuals who want to start a business.

We have realistic lending programs from established to start ups-Lendingcapital is a national direct lending platform.

Regards

Frank

https://lendingcapital.net

We are SSL Certified,-Malware & Google Blacklist secured

Business lending made easy..lol

As an advocate for small to mid-size businesses (I am one) I give a word of caution when shopping for a loan. DO NOT shop 2 or 3 lending or credit institutions at once, every time you go they pull your credit and you get a “ding”.

Do your homework, Google can save you time and energy and money, shop on line for lenders who favor your type of business, i.e. best lenders for restaurants, machine shop, start up, poor credit etc. We actually do this for you with our vast pool of national lenders and partners.
Go to credit agencies where you can get a full and free credit report without “a ding”-like Credit karma (free). We will use this report to shop for you-without all the “dings”
Once you obtain your report see what you need to correct or challenge on any information in the report.
Have a game plan, why you need the money, how it will help grow your business, or start your business.
Correct BEFORE you apply, or at least have a reasonable explanation.
Find a lender who will initially accept the credit report you have provided to see if you can qualify with that lender. We do that with our 30 second app-we shop multiple lenders, in most subprime (non-bank) lenders once they turn you down that’s it.
Many lenders will have an on-line see if you qualify without affecting your credit (we do), it helps give you the direction for your next steps. The problem as stated above they are generally a single source self-funded group. So if they turn you down you need to start over-not good.
If you are generally under 5 years in business and walk into a bank, you are turned down before you even speak, and your officer of the month is probably still in training so …you know where that goes.
Make sure you have all your documentation in order (read our loan 101 on our website). Most get turned down because of paperwork. We underwrite our loans so we know what is missing and will help you obtain it. Plus, we know where to send the application, unlike most lenders we actually LOOK AT THE LOAN and YOU
Make sure you can actually pay back the loan, use our calculators to see what your payments and amortization schedule will be, adjust to meet your cash flow.

Simple steps to help you obtain the financing necessary for your business…oh, and read the fine print before you sign.

Fueling Business Dreams since 1996

Frank J. Eberhart, CEP® RFC® Author

http://www.Lendingcapital.net

Caution…You are entering the “ding” zone

Do your homework, Google can save you time and energy and money, shop on line for lenders who favor your type of business, i.e. best lenders for restaurants, machine shop, start up, poor credit etc.
Go to credit agencies where you can get a full and free credit report without “a ding”-like Credit karma (free).
Once you obtain your report see what you need to correct or challenge on any information in the report.
Have a game plan, why you need the money, how it will help grow your business, or start your business.
Correct BEFORE you apply, or at least have a reasonable explanation.
Find a lender who will initially accept the credit report you have provided to see if you can qualify with that lender.
Many lenders will have an on-line see if you qualify without affecting your credit (we do), it helps give you the direction for your next steps.

Simple steps to help you obtain the financing necessary for your business…oh, and read the fine print before you sign.

Be Prepared-Be Informed- Be Pro Active

www.lendingcapital.net

Small business has over 825 billion in unpaid invoices…that is 5% of our GDP

29.6 small businesses in America and employee about half of the entire workforce

Did you know that small business has $825 Billion in unpaid invoices?

825 billion- equates to 5% of the US GDP, so pay up to small business and help them and the economy

Most small businesses get paid in 21 days on invoices
But only have 27 days of cash reserves
84 thousand in unpaid invoices
81% are over 30 days past due.
Some industries wait even longer to get paid-as much as 90 days!

In the meantime, help your cash flow, your business, and your stress

We have programs to help from $5000 to $3 Million

Benefit from invoice factoring, Purchase Order Financing, Credit Lines, Collection Services

Improves cash flow, often within 24- 48 hours of invoice date
Allows companies to meet payment deadlines, such as payroll and fulfill new orders
Reduces time and resources spent collecting accounts receivable
Allows for better terms to large customers to help increase sales
Enables payment to suppliers quicker, taking advantage of early pay discounts
Evaluated credit limits for new customers
Improves company credit rating

Top 5 Reasons Companies Choose Asset-Based Lending

Optimize working capital
Support continued growth
Take advantage of opportunities
Need for flexible and customized package
Unable to get traditional financing due to high growth, limited sales history or restructuring situations

Top 5 Reasons Why Companies Choose Purchase Order Funding

Down payment to vendor to produce the product
Under-capitalized and in need of cash injection
Take advantage of opportunities
Need for flexible and customized financing options
Unable to get traditional financing due to high growth, limited sales history or restructuring situations

Collection Services

Experienced & Professional

Providing third party collection and verification services for over 12 years. Since 2012, processed over $1 Billion dollar in cash management with over 4000 third party debtors (paying sources). Our approach is to open lines of communication with third party debtors and the customer to ensure all paper work is accurate and validated to smooth out the cash flow and allow for a high level of predictability in cash flow.

Invoice Verification & Collection Calls

Collection & verification analyst are information seekers to ensure the facts are reported back to our clients. Having an added clerical support person without taking on salary or benefits is an added value to our invoice factoring clients. Many business owner’s dislike chasing down the money and making credit calls falls on the priority list. With Sterling’s verification analyst making these calls it frees up the business owner to spend time driving sales and bring profits to the bottom line.

Client Communication – Aging Notes Weekly

We provide weekly aging notes for the client to review and strategize collection plans. As a third-party verification firm, Verification analyst have been trained to provide real time information to our clients to ensure there are no surprise week to week with cash advances.

Over 90-Day Trends – Industry Leading Under 5%

Our three year over-90-day collection rate under 5% of gross invoice collections. We provide collection and verification services nationwide for many industries. Sterling has many cases where over 90-day invoices averaged 15% to 25% and after engaging a full-time Sterling verification analyst invoices over 90-days dropped below the targeted goal of 5%.

See comparisons & services below…

For small business up to $100,000…

When you clear an invoice, we calculate a small fee on top of the invoice value. Repay us over 12 or 24 weeks. Your choice.

For a $1,000 invoice, your weekly payment would be about $89 for 12-week repayment. This includes $83 for invoice value, and roughly $6 in fees.
Fees may vary but you always know them before you commit to anything.
Payments are automatically debited from your bank account the week after you clear the invoice.
If you pay us back early, we waive all the remaining fees. This means if you paid us back on week 4, you’d only pay the fees for weeks 1-4. We would waive the fees for weeks 5-12 entirely.
Setting up an account is completely free, and there are no subscription fees, origination fees, or any other hidden fees at all.

For business $25,000 to 3 million

Product Comparison

	Purchase Order	Bronze Invoice Factoring	Silver Invoice Factoring	Gold Invoice Factoring	Ledgered Line of Credit	ABL Line of Credit
Loan Size	$25,000- $100,000	$25,000- $100,000	$100,000- $250,000	$250,000- $1,000,000	$250,000- $3,000,000	$250,000- $3,000,000
Advance Rate	40.0%	75.0%	80.0%	85.0%	85.0%	85.0%
Risk Profile	Very High	Highest	Moderate	Moderate	Moderate	Low
Pricing	4% per month	3% per month	2% per month	1.50% per month	Prime + 4% + Service Fee	Prime + 4% + Service Fee
Key Features	· PO Converts in less than 60 days · Gross Margin is < 40% · Debtor Quality · Historical Payment from Debtor · Bank Statement Activity Last 90 days	· Spot Factoring · Cash Paid to Lockbox · Under 12 debtors · Quick Set up 3 days · Invoice Mail Service · Monthly Statement Service · Collection Calls at 31, 45, 60 days	· Cash Dominion of Funds · Weekly or Daily Funds · Debtors from 10-100 · Annual sales of $1M to $5M · Balance Sheet Negative Equity	· Cash Dominion of Funds · Weekly or Daily Funds · Debtors from 10-100 · Annual sales of $2M to $20M · Balance Sheet Equity	· Cash Dominion of Funds · Weekly or Daily Funds · Debtors from 10-100 · Annual sales of $2M to $20M · Debt/TNW 25x:1 or better · Accounts Receivable Only	· Cash Dominion of Funds · Weekly or Daily Funds · Debtors from 10-100 · Annual sales of $2M to $20M · Debt/TNW 12x:1 or better · A/R + Inventory · A/R + Inventory + Machinery

Frank J. Eberhart, CEP®, RFC®, Author

www.Lendingcapital.net Frank@lendingcapital.net

P: 908.269.8878 F: 908.269.8879 C: 973.479.2558

699 Washington Street, STE 302 Hackettstown NJ 07840

Commercial Mortgages-SBA 7(a) & 504 Loans-Encrypted Credit Card/POS Systems

Commercial Lending

Commercial lending made easy

It’s that time of year, holiday shopping, excitement for the holidays and….

Next years budget, marketing plan, and where do I get the money from? Party pooper huh? Well a word of caution to businesses shopping for money this holiday season-or anytime for that matter.

Check your credit-credit karma is good because you do not get any “dings” on your credit report.
Correct anything that is not accurate NOW
Do NOT apply at multiple lending institutions, select one and focus on that.
Once you apply you get a ding, and every time you apply you get a ding-after about 3 dings the banks will give you a “dong”.
Make sure you read all the terms and conditions BEFORE you sign.
Make sure you can actually pay back the money.
Create a marketing plan that makes sense and how you will achieve it and pay for it

Be informed, most banks do not like to lend to companies under 5 years, 2 years and under is very difficult same with start ups, there are factoring companies that can help, make sure you understand all the terms and rates in these type of companies!

Hope you all have a great holiday season and a very prosperous new year

http://www.lendingcapital.net