Ways To Increase Online Sales

Ways To Increase Online Sales

Headline Should Emphasize Benefit to Customer

Advertising legend David Ogilvy famously said, “5 times as many people read the headline as read the body copy,” and numerous studies have since confirmed the disproportionate importance of headlines. Marketer Derek Gehl emphasizes that an effective headline tells the customer not what the product is, but what it does for them.

Optimize for Page Skimmers

People’s brains don’t really read full sentences. We skim them and fill in the blanks (explaining this optical illusion). Compose your copy in a way that lets people get the most important information quickly. Break up text using headlines and subleaders; bold, italicize, and underline key words and phrases. Use bulleted or numbered lists instead of listing things in long sentences.

Get Rid of Image Carousels

Recently the darlings of web design, image carousels are fast falling out of favor. They confuse users and provide too many options.

Many major brands have switched back to static banner images. Static images have the added benefit of forcing you to determine which single image, deal, or piece of copy you want to highlight. This limitation is good, as it will streamline and simplify your user experience.

Add a Security or Trust Seal to Checkout

According to one study, 18% of consumers have abandoned a purchase in checkout because they did not trust the site with their credit card info. The same study found that any symbol denoting security on the checkout page can increase user trust.

Go to various website tools like SEMrush or others to test how your site ranks in number of hits, clicks, demographics & trust etc. They can help you correct & guide you on how to fix them.

Best to all for 2023.




Looking to get a business, auto, or personal a loan?

Then stop doing this:

Applying to multiple places: everytime you apply it reduces your credit score, by the time you hit 3 plus credit pulls you are an automatic turn down buy banks and private lenders.

Even though soft pulls do not show up on the credit bureaus they DO SHOW UP to private lenders and banks. Stop applying for so many “soft pulls” if a lender (both private & banks) see to many soft pulls you are an automatic turn down.

Do this:

Check your credit score before you start applying for any loans (business or personal). Places like www.creditchecktotal.com  will give you all 3 bureaus. You get free (annually) your credit report from Experian, Equifax, Transunion. Fix any mistakes or provide explanations to any negative information.

Do a budget. It gives you you your free dollar amount available. Banks and lenders look at cash flow and the ability to repay the debt. So make it realistic on how much you ask for and what you can really afford.

Do your homework on lenders you are applying for, not all lenders provide the same loans. Look at each lender and who they typically lend to, dollar amount minimum and maximum, terms, rates, and any other requirements they may have…like a minimum FICO score, income, how long employed, how long in business etc.

It is very difficult to get a loan in todays environment, the better prepared you are the better the odds of getting that loan.

Lendingapital.net offers 2 very unique solutions for business and personal loans. Our “Search Program” for personal loans offers 40 plus lenders and banks with one single soft pull in 60 seconds or less without affecting your credit.

Our business search program offers a vast universe of lenders and banks that we research and find the best match for your business without affecting your credit.

Be Prepared-Be Informed-Be Smart-Be ready